Market Overview: Building Decarbonization

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Executive Summary

Building decarbonization will be critical to cut global emissions and for businesses and governments to meet their net zero targets. The technologies required are already fully developed and available. Nevertheless, an adoption problem persists. Due to split tenant and landlord incentives, high price points and long implementation timelines, this has been a slow-moving space over the past 10 years. However, with the pressures of looming net zero target deadlines, and with investor, employee and tenant demands growing, investment is poised to expand. The majority of the buildings that will be in use in 2050 are already in existence; as a result, this report focuses on existing building decarbonization. It charts the drivers and challenges, and categorizes the stages of building decarbonization; explores how services and software play into these; and details the current and future state of the market. Sustainability executives can use this report to discover the interventions they can take to decarbonize their buildings and benchmark their progress against peers. Software and services firms should read this report to understand what businesses are buying and how the building decarbonization market will develop.

Table of contents

Building decarbonization shows almost no progress since 2015
Business risks and stakeholder demands make a strong case for building decarbonization
But high costs and stakeholder conflicts are killing progress
Building decarbonization is adopted piecemeal, due to cost
Data-tracking and equipment optimization: the cornerstone of building decarbonization
Services, software and hardware all play a role in building decarbonization
Small-scale optimization fades to the background, as big energy investments take centre stage by 2030
With data collection and light retrofits accomplished, businesses are searching for viable big emission cuts
Organizations will target more comprehensive energy strategies in the next five to ten years

Table of figures

Figure 1. Retrofit measures that make greater energy efficiency improvements generally come at a higher price point
Figure 2. The two types of building decarbonization intervention
Figure 3. Tracking and optimization are at the centre of the five stages of building decarbonization
Figure 4. ASHRAE case study shows how analysis and modelling inform deep retrofit and renewables procurement
Figure 5. Software, services and hardware offer varied support across each decarbonization stage

About the authors

Alice Saunders

Industry Analyst
Alice is an Industry Analyst in the Verdantix Net Zero & Climate Risk practice. Her current research agenda focuses on climate risk solutions and biodiversity. Alice holds a Masters in Nature, Society and Environmental Governance from the University of Oxford and a BA in English Literature from the University of Warwick.

Ryan Skinner

Research Director, Net Zero & Climate Risk
Ryan is the Research Director for the Verdantix Net Zero & Climate Risk practice. He guides the research team to develop compelling research at the intersection of net zero strategies, carbon management, climate risk and technology. Prior to joining Verdantix, Ryan was a principal analyst at Forrester Research, where he initiated the research into ESG data and analytics offerings. He also has extensive experience of helping software companies with their messaging, positioning, market and technology strategies. Ryan studied at Duke University, the University of Manchester and the University of Oslo, and speaks Norwegian fluently.

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