Market Insight: Winning Mid-Market Strategies For EHS Software Vendors
Bill Pennington
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Executive Summary
This report leverages Verdantix global corporate survey data alongside extensive vendor and buyer interactions to provide EHS software vendors with strategies and insights on how to target and successfully execute mid-market deals. To help vendors successfully win mid-market customers, Verdantix has identified four key areas for consideration: 1) prepacked modules and quick deployment timelines for first-time buyers; 2) core safety and ESG application modules are in large demand; 3) scalability as the small and medium-sized enterprise (SME) grows; 4) thought leadership and in-person events are key to pushing brand presence and reach regional markets.Mid-Market Considerations Continue To Grow And Shift
What Are Some Key Priorities For Mid-Market Buyers Of EHS Software?
What Are The Key Features Mid-Market Firms Desire In A Software Vendor?
How Can EHS Software Vendors Best Position Themselves To Win Mid-Market Deals?
Figure 2. Maturity Progression & Related Modules
About the Authors
Nathan Goldstein
Senior Manager
Nathan is a Senior Manager at Verdantix, specializing in EHS software and the convergence of sustainability, EHS and operational risk. He leads research that helps corporate d...
View ProfileBill Pennington
VP Research
Bill is VP Research at Verdantix, where he leads analysis on the evolving and interconnected landscapes of EHS, quality, AI and enterprise risk management. His research helps ...
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