Market Insight: Winning Mid-Market Strategies For EHS Software Vendors
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This report leverages Verdantix global corporate survey data alongside extensive vendor and buyer interactions to provide EHS software vendors with strategies and insights on how to target and successfully execute mid-market deals. To help vendors successfully win mid-market customers, Verdantix has identified four key areas for consideration: 1) prepacked modules and quick deployment timelines for first-time buyers; 2) core safety and ESG application modules are in large demand; 3) scalability as the small and medium-sized enterprise (SME) grows; 4) thought leadership and in-person events are key to pushing brand presence and reach regional markets.
Table of contentsWinning Mid-Market Strategies For EHS Software Vendors
Mid-Market Considerations Continue To Grow And Shift
What Are Some Key Priorities For Mid-Market Buyers Of EHS Software?
What Are The Key Features Mid-Market Firms Desire In A Software Vendor?
How Can EHS Software Vendors Best Position Themselves To Win Mid-Market Deals?
Table of figuresFigure 1. Expected Changes In EHS Budgets Over The Next 12 months Compared To Pre-COVID Levels
Figure 2. Maturity Progression & Related Modules