Market Insight: Making Sense of the Metaverse For Real Estate Executives

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Executive Summary

The metaverse has seen an explosion of interest, backed heavily by some of the world’s largest technology firms. Facebook has rebranded to Meta, and Microsoft has a vision of bringing people, places and things together in a metaverse platform. However, there remains huge uncertainty over what the metaverse is, what its current and future use cases are, and the extent to which it can be considered marketing hype. This report aims to provide real estate executives with clarity around where the metaverse is right now, highlight early use cases and assess the gap between hype and reality. 
 
The Metaverse Is Currently 99% Vision And 1% Virtual Reality 
Visions For The Metaverse Propose A New Paradigm
The Metaverse Will Require New Technology And Connectivity Advances
Early Use Cases Are Keyhole Views Into What The Metaverse May Mean For Businesses In The Future
Hybrid Working And Net Zero Plans Fuel The Business Case For The Metaverse In Real Estate
Businesses Should Track Not Just Metaverse Technology And Use Case Development, But Also User Sentiment
 
Figure 1-1. Early Use Cases Of Metaverse Technologies In Real Estate  
Figure 1-2. Early Use Cases Of Metaverse Technologies In Real Estate  

About the Authors

Ben Readman

Ben Readman

Industry Analyst

Ben is an Industry Analyst covering the real estate sector, with a focus on data centres and hotels. His core research covers more than 100 vendors in the energy efficiency, s...

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Rodolphe d’Arjuzon

Rodolphe d’Arjuzon

Chief Product Officer and Co-Founder

Rodolphe co-founded Verdantix in 2008. As Chief Product Officer, he leads the firm’s research strategy and intellectual agenda. With over 20 years of experience in techn...

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