IWMS Vendors: Setting The Right Board Agenda For 2021 And Beyond

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Executive Summary

Prioritizing board agendas will be challenging in 2021, with the continuation of COVID-19 disruption and economic volatility all presenting challenges. This report provides input into the business plans for integrated workplace management system (IWMS) vendors by providing insights into the key trends shaping the market today and in the future. The report helps IWMS CEOs review growth plans by setting out the five key questions they need to ask, and answer, in 2021. The analysis finds that IWMS vendors need to plan for the complexification of the competitive landscape, with customers seeking out more granular building insights and the re-emergence of mergers and acquisitions activity. This report is also relevant for other firms partnering and/or competing in the IWMS ecosystem, such as software vendors for computer aided facilities management (CAFM), computerized maintenance management systems (CMMS), Internet of Things (IoT) platforms, space management and workplace management.

Table of contents

Five Key Questions To Review Your Three-Year Business Strategy  
1. How Can I Best Address Evolving Customer Needs?
2. What New Competitive Threats Are Emerging?
3. What Role Should I Take In The Evolving Real Estate IT Ecosystem? 
4. Which Growth Options Are The Best Fit For My Firm?
5. What Is My Acquisitions And Sales Partnership Strategy?

Table of figures

Figure 1. IWMS Executives Should Ask Themselves Five Questions To Refine Their Business Strategies 
Figure 2. Significance Of Seven Digital Innovations For Real Estate Management In The Next Two Years 
Figure 3. Four Emerging Categories Of Competitive Threat In The IWMS Market 
Figure 4. Market Transactions Impacting The IWMS Vendor Landscape; January 2018 To February 2021  

About the authors

Susan Clarke

Research Director

Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

Rodolphe d’Arjuzon

Global Head of Research and Finance Director

Rodolphe co-founded Verdantix in 2008 and directs the firm’s research strategy across all practice areas. He also leads the Smart Buildings practice on an interim basis. Rodolphe has over twenty years of experience in technology research and strategy consulting. He previously worked for Barclays Bank and L.E.K. Consulting. Rodolphe holds a PhD in Physics from Cambridge University.

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