Growing Mental Health App Market Presents Opportunities For EHS Software Providers

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Executive Summary

The ramifications for firms that fail to adequately manage the mental health of their employees are great. According to the World Health Organization (WHO), the global economy loses about $1 trillion per year in productivity due to depression and anxiety. The COVID-19 crisis has amplified the increasing long-term focus on wellbeing solutions, with remote working necessitating the use of technology-based solutions to manage mental health. This report aims to provide software executives and specifically, strategy and product managers at EHS software firms, with insight into how the nascent mental health and wellness app market landscape is developing. The report discusses practical considerations and strategic recommendations to enable EHS software providers to capture a slice of this growing market.

Table of contents

Growing Mental Health App Market Presents Opportunities For EHS Software Providers   
Demand For Mental Health And Wellbeing Technology Solutions Is Accelerating
The Market For App-Based Mental Health Solutions Is Heating Up
EHS Software Providers Should Leverage Their Unique Positioning To Capture Part Of The Mental Health App Market 

Table of figures

Figure 1. Change In Occupational Health, Mental Health And Wellbeing Spend
Figure 2. Occupational Health, Mental Health And Wellbeing Software Usage
Figure 3. Mental Wellness App Differentiators  

About the authors

Bill Pennington

Research Director, Environment, Health & Safety

Bill leads the Verdantix Environment, Health & Safety practice. His current agenda focuses on EHS and sustainability services, product stewardship as well as benchmarking EHS technology buyer’s budgets, priorities and preferences globally. Bill comes from a background of corporate EHS roles in the manufacturing and logistics industries. He holds an MBS degree in sustainability from the Rutgers University.

Rodolphe d’Arjuzon

Global Head of Research and Finance Director

Rodolphe co-founded Verdantix in 2008 and directs the firm’s research strategy across all practice areas. He also leads the Environment, Health & Safety practice on an interim basis. Rodolphe has over twenty years of experience in technology research and strategy consulting. He previously worked for Barclays Bank and L.E.K. Consulting. Rodolphe holds a PhD in Physics from Cambridge University.

Christopher Sayers

Industry Analyst

Chris is an Industry Analyst in the Verdantix EHS practice. His current research agenda focuses on digital mental health and wellbeing solutions. Chris joined Verdantix in 2020 and has previous experience at EY, where he specialised in robotic process automation (RPA). He holds an M.Eng. in Engineering Science from Oxford University with a concentration in machine learning and machine vision.

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