Growing Mental Health App Market Presents Opportunities For EHS Software Providers

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Executive Summary

The ramifications for firms that fail to adequately manage the mental health of their employees are great. According to the World Health Organization (WHO), the global economy loses about $1 trillion per year in productivity due to depression and anxiety. The COVID-19 crisis has amplified the increasing long-term focus on wellbeing solutions, with remote working necessitating the use of technology-based solutions to manage mental health. This report aims to provide software executives and specifically, strategy and product managers at EHS software firms, with insight into how the nascent mental health and wellness app market landscape is developing. The report discusses practical considerations and strategic recommendations to enable EHS software providers to capture a slice of this growing market.

Table of contents

Growing Mental Health App Market Presents Opportunities For EHS Software Providers   
Demand For Mental Health And Wellbeing Technology Solutions Is Accelerating
The Market For App-Based Mental Health Solutions Is Heating Up
EHS Software Providers Should Leverage Their Unique Positioning To Capture Part Of The Mental Health App Market 

Table of figures

Figure 1. Change In Occupational Health, Mental Health And Wellbeing Spend
Figure 2. Occupational Health, Mental Health And Wellbeing Software Usage
Figure 3. Mental Wellness App Differentiators  

About the authors

Bill Pennington

VP Research, EHS & Risk Management
Bill is the VP Research for the Verdantix EHS & Risk Management practices. His current agenda focuses on understanding the evolution of EHS and enterprise risk management, evaluating emerging strategic risks and benchmarking technology buyers’ budgets, priorities and preferences globally.

Rodolphe d’Arjuzon

MD and Global Head of Research
Rodolphe co-founded Verdantix in 2008 and directs the firm’s research strategy across all practice areas. Rodolphe has over 20 years of experience in technology research and strategy consulting. He previously worked for Barclays Bank and L.E.K. Consulting. Rodolphe holds a PhD in Physics from the University of Cambridge.

Christopher Sayers

Senior Analyst
Chris is a Senior Analyst in the Verdantix EHS practice. His current research agenda focuses on EHS software, product compliance software and digital mental health and wellbeing solutions. He was also the lead author of the most recent Verdantix EHS Software Green Quadrant benchmarking study. Chris joined Verdantix in 2020 and has previous experience at EY, where he specialized in robotic process automation (RPA). He holds an MEng in Engineering Science from the University of Oxford, with a concentration on machine learning and machine vision.

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