Growing Mental Health App Market Presents Opportunities For EHS Software Providers
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Executive Summary
The ramifications for firms that fail to adequately manage the mental health of their employees are great. According to the World Health Organization (WHO), the global economy loses about $1 trillion per year in productivity due to depression and anxiety. The COVID-19 crisis has amplified the increasing long-term focus on wellbeing solutions, with remote working necessitating the use of technology-based solutions to manage mental health. This report aims to provide software executives and specifically, strategy and product managers at EHS software firms, with insight into how the nascent mental health and wellness app market landscape is developing. The report discusses practical considerations and strategic recommendations to enable EHS software providers to capture a slice of this growing market.
Table of contents
Growing Mental Health App Market Presents Opportunities For EHS Software ProvidersDemand For Mental Health And Wellbeing Technology Solutions Is Accelerating
The Market For App-Based Mental Health Solutions Is Heating Up
EHS Software Providers Should Leverage Their Unique Positioning To Capture Part Of The Mental Health App Market
Table of figures
Figure 1. Change In Occupational Health, Mental Health And Wellbeing SpendFigure 2. Occupational Health, Mental Health And Wellbeing Software Usage
Figure 3. Mental Wellness App Differentiators
Organisations mentioned
Adobe, Big Health, Calm, Daylio, EY, Fabulous, Food and Drug Administration (FDA), Genentech, Google, Headspace, Insight Timer, LinkedIn, Mind Share Partners, Monzo, Peleton, Reflectly, Roche, SAP, Starbucks, Talkspace, Ten Percent Happier, World Health Organization (WHO)About the authors
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