Global EHS Leaders Survey 2017: EHS Software Brands
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Executive Summary
This report helps strategy leaders, chief marketing officers and business development directors at EHS software firms to understand the strength of their brand awareness and brand preference in the eyes of 382 customers in 31 countries. The brand assessment study was conducted between June and September 2017 via telephone interviews with senior EHS decision-makers with direct responsibilities for corporate-wide EHS management strategies and initiatives. Compared to the 2016 survey, the 2017 version has grown by 27%. Of the 382 respondents, all belong to firms of with revenues of at least $250 million, covering 25 industries and 31 countries. We strengthened our focus on industries with high to very high EHS risk profiles: chemicals, mining and metals, and oil and gas., accounting for 30% of respondents.
Table of contents
Global Multi-Industry Survey With EHS Decision-Makers Delivers Granular InsightRebrands, Acquisitions And Investments Shape Brand Awareness Statistics
Low Levels Of Brand Preference Suggest A Lack Of Vendor Differentiation
Brand Awareness Variations Aren’t Significant Aside From The Two Ends Of The Spectrum
Table of figures
Figure 1. EHS Software: Brand Preference RankingFigure 2. EHS Software: Brand Awareness Ranking
Organisations mentioned
Airsweb, Baring Private Equity Asia, BMO, CMO Software, Cority, cr360, Dakota Software, DNV GL, Ecocion, EcoIntense, Embraco, EMEX, Enablon, Enviance, ETQ, Genstar Capital, Gensuite, Georgian Partners, HG Capital, IHS, Intelex, IQS, IsoMetrix, KMI, Medgate, Mitratech, Morgan Stanley Expansion Capital, MSDSonline, MySafety, Norwest Partners, One Peak Partners, ProcessMAP, Questback, RegAction, Rolls-Royce, SAI Global, SAP, Sphera, TCV, UL EHS Sustainability, VelocityEHS, VisiumKMS, Wolters KluwerAbout the author
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