Global EHS Leaders Survey 2017: EHS Software Brands
Yaowen Ma
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Executive Summary
This report helps strategy leaders, chief marketing officers and business development directors at EHS software firms to understand the strength of their brand awareness and brand preference in the eyes of 382 customers in 31 countries. The brand assessment study was conducted between June and September 2017 via telephone interviews with senior EHS decision-makers with direct responsibilities for corporate-wide EHS management strategies and initiatives. Compared to the 2016 survey, the 2017 version has grown by 27%. Of the 382 respondents, all belong to firms of with revenues of at least $250 million, covering 25 industries and 31 countries. We strengthened our focus on industries with high to very high EHS risk profiles: chemicals, mining and metals, and oil and gas., accounting for 30% of respondents.Rebrands, Acquisitions And Investments Shape Brand Awareness Statistics
Low Levels Of Brand Preference Suggest A Lack Of Vendor Differentiation
Brand Awareness Variations Aren’t Significant Aside From The Two Ends Of The Spectrum
Figure 2. EHS Software: Brand Awareness Ranking
About the Author
Yaowen Ma
Principal Analyst
Yaowen is a Principal Analyst at Verdantix conducting research on EHS and ESG information management. His current agenda focuses on digital technologies, best practices and gr...
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