Global Corporate Survey 2024: Net Zero Consulting Service Providers Brands Recognition
01 Dec, 2023
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Executive Summary
This report is designed to help strategy executives, chief marketing officers and business development executives at net zero service providers understand how their offerings are perceived by prospective buyers in the market, in terms of both brand preference and awareness. The insights are drawn from the Verdantix 2023 climate change consulting global corporate survey of 151 corporates across 22 countries and 10 industries. Verdantix research finds that, with the market evolving rapidly, net zero consulting providers should prioritize building brand preference and awareness amongst corporates to establish themselves in a new market. Executives should use this report to inform their ongoing marketing and product development strategies.
Corporate perception of 22 leading net zero consulting service providers
In a nascent market, providers with global presence lead brand preference
Large and established consulting firms dominate brand awareness
Net zero consulting service providers should focus on three capabilities to build their brand
In a nascent market, providers with global presence lead brand preference
Large and established consulting firms dominate brand awareness
Net zero consulting service providers should focus on three capabilities to build their brand
Figure 1. PwC, McKinsey and Deloitte lead in brand preference
Figure 2. Corporates are building their awareness of consulting providers’ net zero offerings
Figure 3. Increase in spend on carbon management and net zero target-setting and programme management in 2024
Figure 2. Corporates are building their awareness of consulting providers’ net zero offerings
Figure 3. Increase in spend on carbon management and net zero target-setting and programme management in 2024
Accenture, Task Force on Climate-related Financial Disclosures (TCFD), Carbon Intelligence, EY, ENGIE Impact, Context Labs, Ramboll, dss+, KPMG, 3Degrees, Workiva, Capgemini, Schneider Electric, ALL4, McKinsey & Company, SLR Consulting, WSP, Anthesis, Moody’s, Arcadis, ERM, BCG, Salesforce, CoolPlanet, WayCarbon, Science Based Targets initiative (SBTi), AECOM, Bain & Company, Persefoni, US Securities and Exchange Commission (SEC), Deloitte, EV Connect, Watershed, Fujitsu, PwC
About the Authors

Alessandra Leggieri
Industry Analyst
Alessandra Leggieri is an Industry Analyst in the Verdantix Net Zero & Climate Risk practice. Her current research agenda focuses on solutions for GHG emissions and net ze…
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Ryan Skinner
Research Director, Net Zero & Climate Risk
Ryan is the Research Director for the Verdantix Net Zero & Climate Risk practice. He guides the research team to develop compelling research at the intersection of net zer…
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