Global Corporate Survey 2024: Net Zero Consulting Service Providers Brands Recognition

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Executive Summary

This report is designed to help strategy executives, chief marketing officers and business development executives at net zero service providers understand how their offerings are perceived by prospective buyers in the market, in terms of both brand preference and awareness. The insights are drawn from the Verdantix 2023 climate change consulting global corporate survey of 151 corporates across 22 countries and 10 industries. Verdantix research finds that, with the market evolving rapidly, net zero consulting providers should prioritize building brand preference and awareness amongst corporates to establish themselves in a new market. Executives should use this report to inform their ongoing marketing and product development strategies.

Table of contents

Corporate perception of 22 leading net zero consulting service providers
In a nascent market, providers with global presence lead brand preference
Large and established consulting firms dominate brand awareness
Net zero consulting service providers should focus on three capabilities to build their brand

Table of figures

Figure 1. PwC, McKinsey and Deloitte lead in brand preference
Figure 2. Corporates are building their awareness of consulting providers’ net zero offerings
Figure 3.
Increase in spend on carbon management and net zero target-setting and programme management in 2024

About the authors

Alessandra Leggieri

Industry Analyst
Alessandra Leggieri is an Industry Analyst in the Verdantix Net Zero & Climate Risk practice. Her current research agenda focuses on solutions for GHG emissions and net zero management, covering technologies and services. Prior to joining Verdantix, Alessandra completed an MSc in Environmental Technology at Imperial College London.

Ryan Skinner

Research Director, Net Zero & Climate Risk
Ryan is the Research Director for the Verdantix Net Zero & Climate Risk practice. He guides the research team to develop compelling research at the intersection of net zero strategies, carbon management, climate risk and technology. Prior to joining Verdantix, Ryan was a principal analyst at Forrester Research, where he initiated the research into ESG data and analytics offerings. He also has extensive experience of helping software companies with their messaging, positioning, market and technology strategies. Ryan studied at Duke University, the University of Manchester and the University of Oslo, and speaks Norwegian fluently.

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