Global Corporate Survey 2023: Climate Risk Digital Solutions Brands Recognition

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Executive Summary

This report is designed to help strategy executives, chief marketing officers and business development directors at firms offering climate risk digital solutions understand the relative strength of their brands, in terms of preference and awareness, from the perspective of 350 corporate customers across 37 countries and 15 industries. The brand assessment study was conducted as part of the Verdantix 2023 global corporate net zero and climate risk survey. This ran from November 2022 to January 2023, and took the form of telephone interviews with executives with responsibility for corporate-wide net zero and climate risk management activities.

Table of contents

Corporate Perception Of Climate Risk Digital Solutions Providers
Global Investment Services Firms Have The Highest Levels Of Brand Preference
Four Global Conglomerates Lead The Way In Brand Awareness
Climate Risk Digital Solutions Providers Should Build Out Capabilities In Three Key Areas To Improve Brand Perception
 

Table of figures

Figure 1. McKinsey, IBM, S&P Global And Moody’s Dominate Brand Preference
Figure 2. The Four Largest Firms In The Survey Benefit From High Global Awareness 
Figure 3. Customers Look For Climate Scenario Modelling Functionality In Climate Risk Digital Solutions

About the authors

Alice Saunders

Industry Analyst
Alice is an Industry Analyst in the Verdantix Net Zero & Climate Risk practice. Her current research agenda focuses on climate risk solutions and biodiversity. Alice holds a Masters in Nature, Society and Environmental Governance from the University of Oxford and a BA in English Literature from the University of Warwick.

Ryan Skinner

Research Director, Net Zero & Climate Risk
Ryan is the Research Director for the Verdantix Net Zero & Climate Risk practice. He guides the research team to develop compelling research at the intersection of net zero strategies, carbon management, climate risk and technology. Prior to joining Verdantix, Ryan was a principal analyst at Forrester Research, where he initiated the research into ESG data and analytics offerings. He also has extensive experience of helping software companies with their messaging, positioning, market and technology strategies. Ryan studied at Duke University, the University of Manchester and the University of Oslo, and speaks Norwegian fluently.

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