Global Corporate Survey 2023: Carbon Management Software Brands Recognition
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Executive Summary
This report helps marketing, business and product development executives at carbon management software firms understand how their product offerings are perceived in the market, in terms of both brand preference and awareness. The insights are drawn from our 2023 global net zero and climate risk survey of 350 corporate respondents based in 37 countries and 15 industries. Executives should use this report to inform their ongoing marketing and product development strategies.
Table of contents
Corporate buyers’ perception of 17 leading carbon management software providersSurvey respondents come from decision-making positions at large enterprises
Providers with established reputations for carbon management lead brand preference
Global tech giants dominate brand awareness
Carbon management software vendors should prioritize three capabilities to boost brand preference
Table of figures
Figure 1. IBM, Salesforce and Schneider Electric lead in brand preferenceFigure 2. Carbon management software awareness assessment
Figure 3. Corporate priorities for carbon management software to 2025
Organisations mentioned
Cority, Enablon, ENGIE Impact, Envizi, FigBytes, IBM, Intelex, International Sustainability Standards Board (ISSB), Normative, Novisto, OneTRust, Persefoni, Reporting 21, Salesforce, Schneider Electric, Science Based Targets initiative (SBTi), SINAI Technologies, Sphera, Sweep, Task Force on Climate-related Financial Disclosures (TCFD), UL Solutions, VelocityEHS, Watershed, Wolters KluwerAbout the authors
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