Global Corporate Survey 2023: Carbon Management Software Brands Recognition
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Executive Summary
This report helps marketing, business and product development executives at carbon management software firms understand how their product offerings are perceived in the market, in terms of both brand preference and awareness. The insights are drawn from our 2023 global net zero and climate risk survey of 350 corporate respondents based in 37 countries and 15 industries. Executives should use this report to inform their ongoing marketing and product development strategies.Survey respondents come from decision-making positions at large enterprises
Providers with established reputations for carbon management lead brand preference
Global tech giants dominate brand awareness
Carbon management software vendors should prioritize three capabilities to boost brand preference
Figure 2. Carbon management software awareness assessment
Figure 3. Corporate priorities for carbon management software to 2025
About the Authors
Connor Taylor
Principal Analyst
Connor is a Principal Analyst at Verdantix. He focuses on delivering research to help senior executives navigate decarbonization decision-making and build effective strategies...
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Ryan Skinner
Research Director
Ryan is a Research Director at Verdantix, where he leads a team of analysts delivering research, data and advisory services that help clients navigate the fast-evolving landsc...
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