Global Corporate Survey 2023: Carbon Management Software Brands Recognition

Published 29 August 2023 by Connor Taylor & Ryan Skinner &
Carbon Management Software Climate Change Strategy Net Zero & Climate Risk TCFD Reporting Global Survey

Access this research

Access all Net Zero & Climate Risk content with a strategic subscription or buy this single report

Buy Subscription

Need help or have a question about this report? Contact us for assistance

Executive Summary

This report helps marketing, business and product development executives at carbon management software firms understand how their product offerings are perceived in the market, in terms of both brand preference and awareness. The insights are drawn from our 2023 global net zero and climate risk survey of 350 corporate respondents based in 37 countries and 15 industries. Executives should use this report to inform their ongoing marketing and product development strategies.

Table of contents

Corporate buyers’ perception of 17 leading carbon management software providers
Survey respondents come from decision-making positions at large enterprises
Providers with established reputations for carbon management lead brand preference
Global tech giants dominate brand awareness
Carbon management software vendors should prioritize three capabilities to boost brand preference

Table of figures

Figure 1. IBM, Salesforce and Schneider Electric lead in brand preference
Figure 2. Carbon management software awareness assessment
Figure 3. Corporate priorities for carbon management software to 2025

About the authors

Connor Taylor

Senior Analyst
Connor is a Senior Analyst in the Verdantix Net Zero & Climate Risk practice. His current research agenda focuses on carbon management software, climate change consulting services, and the voluntary carbon markets. Connor joined Verdantix in 2021, with prior experience in EHS technology sales and development. He holds a BA from the University of Cambridge in Anglo-Saxon, Norse and Celtic.

Ryan Skinner

Research Director, Net Zero & Climate Risk
Ryan is the Research Director for the Verdantix Net Zero & Climate Risk practice. He guides the research team to develop compelling research at the intersection of net zero strategies, carbon management, climate risk and technology. Prior to joining Verdantix, Ryan was a principal analyst at Forrester Research, where he initiated the research into ESG data and analytics offerings. He also has extensive experience of helping software companies with their messaging, positioning, market and technology strategies. Ryan studied at Duke University, the University of Manchester and the University of Oslo, and speaks Norwegian fluently.

Related Reports

Not a Verdantix client yet?

Register with Verdantix for authoritative data, analysis and advice to allow your business to succeed.