Global Corporate Survey 2023: Asset Management Software Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management software suppliers understand the strength of their brand awareness and brand perception in the eyes of corporate customers across 14 economic regions and 20 industries. Of the 304 managers across operations, maintenance, engineering, safety and data science roles Verdantix interviewed, 84% represented firms with revenues greater than $1 billion. Verdantix found that AVEVA emerged as the frontrunner among the 17 suppliers in terms of brand perception, closely followed by ABB and GE Digital. Conversely, in terms of brand awareness, GE Digital took the lead among the suppliers, trailed by ABB and AVEVA.

Table of contents

Asset management software providers brands recognition 2023
Global corporate survey delivers granular insight
Industrial software providers lead the asset management software brand perception rankings
Industrial software vendors top the asset management software brand awareness list

Table of figures

Figure 1. Asset management software providers: brand perception ranking 2023 
Figure 2. Asset management software providers: brand awareness ranking 2023

About the authors

Kiran Darmasseelane

Senior Analyst

Kiran is a Senior Analyst in the Verdantix Operational Excellence practice. His current research agenda focusses on emerging solutions and global market trends across the process industries. Prior to joining Verdantix, Kiran worked at Siemens PSE where he gained experience in advanced process modelling and digital twin technologies. Kiran holds a MEng in Chemical Engineering from the University of Nottingham.

Malavika Tohani

Research Director

Malavika leads the Verdantix Operational Excellence practice. Her current research agenda focuses on digital technologies for Operational Excellence including digital twins and software solutions for industrial risk and asset management. Malavika has over 15 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.

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