Global Corporate Survey 2022: ESG And Sustainability Software Brands Recognition

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Executive Summary

This report is designed to help strategy executives, chief marketing officers and business development directors at specialist ESG and sustainability software providers understand the relative strength of their brand preference and awareness, from the perspective of 400 corporate customers across 35 countries and 30 industries. The brand assessment study was conducted as part of the Verdantix 2022 global corporate survey on ESG and sustainability budgets, priorities and tech preferences. This ran from July to September 2022 and took the form of telephone interviews with executives with responsibility for corporate-wide ESG and sustainability management activities. 

Table of contents

Corporate Perception Of ESG And Sustainability Software Brands
Global Survey Of ESG And Sustainability Executives Provides New Insight
Brand Preference Survey Results Reflect Varied Vendor Backgrounds
Brand Awareness Is Conditional On Geographic Presence And Diversity Of Offerings
Corporate ESG And Sustainability Suppliers Should Build Out Capabilities To Improve Brand Perception

 

 

 

Table of figures

Figure 1. Global Perception Of Corporate ESG And Sustainability Software Brands
Figure 2. Global Awareness Of Corporate ESG And Sustainability Software Brands
 

About the authors

Kim Knickle

Research Director, ESG & Sustainability
Kimberly Knickle is Research Director of the ESG & Sustainability practice at Verdantix. Her research areas encompass ESG regulations and reporting, ESG risk, supply chain sustainability, circular economy, social impact, and sustainable finance. Kim has worked for more than 20 years in the IT industry, providing research and analysis to help companies invest wisely in new technologies. Before joining the analyst industry, she held various roles in IT services, engineering and product safety testing, beginning her career at Underwriters Laboratories, Inc. Kim holds an MBA from Boston University and a BS in Electrical Engineering from Cornell.

Luke Gowland

Industry Analyst
Luke is an Industry Analyst in the Verdantix ESG & Sustainability practice. His current research agenda focuses on the ESG reporting and data management landscape, as well as emerging technologies and market trends across industries. Prior to joining Verdantix, Luke worked at research and advisory firm GlobalData, producing ESG research reports for corporate clients. Luke holds an MSc in Sustainability and Management from the University of Bath.

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