Global Corporate Survey 2021: ESG And Sustainability Software Brands Recognition

Published 24 September 2021 by Connor Taylor & Kim Knickle &
EHS Software Environment, Health & Safety Sustainability Management Global Survey

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at ESG and sustainability software providers understand the strength of their brand preference and brand awareness from the perspective of 400 corporate customers situated across 36 countries and 30 industries. The brand assessment study was conducted as part of the Verdantix Global ESG and Sustainability Governance, Budgets and Priorities Survey, which ran in June and July 2021, taking the form of telephone interviews with executives with responsibility for corporate-wide ESG and sustainability management activities. 

Table of contents

Corporate Perception Of ESG And Sustainability Software Brands 
Global Survey Of ESG And Sustainability Executives Provides New Insight
Brand Preference Survey Results Reflect Varied Vendor Backgrounds
Brand Awareness Is Contingent On Geographic Presence And Diverse Offerings 
Corporate ESG And Sustainability Suppliers Should Leverage Brand Awareness To Improve Perceptions 

Table of figures

Figure 1. Global Perception Of Corporate ESG And Sustainability Software Brands 
Figure 2. Global Awareness Of Corporate ESG And Sustainability Software Brands 

About the authors

Connor Taylor

Industry Analyst
Connor is an Industry Analyst in the ESG & Sustainability practice. His current research agenda focuses on emerging software solutions across financial markets, and broader market trends in the ESG space. Connor joined Verdantix in 2021 and has experience in EHS technology sales and development. He holds a B.A from Cambridge University in Anglo-Saxon, Norse and Celtic.

Kim Knickle

Research Director, ESG & Sustainability

Kim leads the Verdantix ESG & Sustainability practice, addressing business challenges and priorities in ESG and sustainability through technology and services. Her current research agenda focuses on ESG regulatory and market drivers, sustainability reporting, risk management, supply chain sustainability, circular economy, social impact.  Knickle has worked for more than 20 years in the IT industry, providing research and analysis to help companies invest wisely in new technologies. Before joining the analyst industry, she held various roles in IT services, engineering, and product safety testing, beginning her career at Underwriters Laboratories, Inc.  Knickle holds a MBA from Boston University and a BS in electrical engineering from Cornell.

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