Global Corporate Survey 2022: ESG And Sustainability Software Brands Recognition

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Executive Summary

This report is designed to help strategy executives, chief marketing officers and business development directors at specialist ESG and sustainability software providers understand the relative strength of their brand preference and awareness, from the perspective of 400 corporate customers across 35 countries and 30 industries. The brand assessment study was conducted as part of the Verdantix 2022 global corporate survey on ESG and sustainability budgets, priorities and tech preferences. This ran from July to September 2022 and took the form of telephone interviews with executives with responsibility for corporate-wide ESG and sustainability management activities. 

Corporate Perception Of ESG And Sustainability Software Brands
Global Survey Of ESG And Sustainability Executives Provides New Insight
Brand Preference Survey Results Reflect Varied Vendor Backgrounds
Brand Awareness Is Conditional On Geographic Presence And Diversity Of Offerings
Corporate ESG And Sustainability Suppliers Should Build Out Capabilities To Improve Brand Perception

 

 

 
Figure 1. Global Perception Of Corporate ESG And Sustainability Software Brands
Figure 2. Global Awareness Of Corporate ESG And Sustainability Software Brands
 

About the Authors

Kim Knickle

Kim Knickle

Research Director

Kim Knickle is a Research Director at Verdantix, bringing more than two decades of analyst experience to the evolving world of sustainability. Her current research spans ESG a...

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Luke Gowland

Luke Gowland

Senior Analyst

Luke is a Senior Analyst at Verdantix, specializing in ESG and sustainability reporting software and financial ESG. He advises both technology buyers and software vendor and s...

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