Global Corporate Survey 2024: Artificial Intelligence Budgets, Priorities And Tech Preferences

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Executive Summary

This report helps IT executives benchmark their firms’ budgets, investment priorities and technology preferences relative to their global peer group. The data collected through the Verdantix survey also support strategic decision-making and business planning by executives at AI and enterprise consulting and technology providers. This inaugural issue of the Verdantix AI corporate survey spans 19 countries and 29 industries. Our respondents comprised 252 senior executives within dedicated IT and AI functions. Respondent data reveal intensified AI budget increases in the next 12 months, reflecting the need to bolster resources as organizations seek to navigate the wave of AI innovation.

Table of contents

Summary for decision-makers
Survey reveals AI priorities of IT executives

Survey features the perspectives of 252 executives in Europe and North America, across multiple industries
All organizations need an AI strategy in 2025
Firms are planning to increase their spend on AI in 2025
GenAI triggered a wave of C-Level enthusiasm, but concerns persist over its potential
 

Table of figures

Figure 1. Survey respondent geographical breakdown
Figure 2. Survey respondent industry breakdown
Figure 3. 2025 AI budgets
Figure 4. Executives involved in AI strategy
Figure 5. Functions in focus for AI projects in 2024
Figure 6. Functions in focus for AI projects in 2025
Figure 7. Organizational factors speeding up AI investment
Figure 8. Organizational factors slowing down AI investment
Figure 9. Organizational dependence on external consultants
Figure 10. Extent to which firms agree with AI statements
Figure 11. Complexity of corporate AI deployments
Figure 12. Expected benefits from AI projects
Figure 13. Corporate adoption of AI technologies
Figure 14. Technology vendor investment areas in 2025
Figure 15. Corporate GenAI strategies

About the authors

Luke Gowland

Senior Analyst
Luke is a Senior Analyst in the Verdantix ESG & Sustainability practice. His current research agenda focuses on the ESG reporting and data management landscape, as well as emerging technologies and market trends across industries. Prior to joining Verdantix, Luke worked at research and advisory firm GlobalData, producing ESG research reports for corporate clients. Luke holds an MSc in Sustainability and Management from the University of Bath.

Kim Knickle

Research Director, ESG & Sustainability
Kimberly Knickle is Research Director of the ESG & Sustainability practice at Verdantix. Her research areas encompass ESG regulations and reporting, ESG risk, supply chain sustainability, circular economy, social impact, and sustainable finance. Kim has worked for more than 20 years in the IT industry, providing research and analysis to help companies invest wisely in new technologies. Before joining the analyst industry, she held various roles in IT services, engineering and product safety testing, beginning her career at Underwriters Laboratories, Inc. Kim holds an MBA from Boston University and a BS in Electrical Engineering from Cornell.

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