Strategic Focus: Navigating The Industrial Data Landscape With Asset Master Data Management
31 Jul, 2025
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Executive Summary
The rapid rise and accessibility of connected devices, automation and AI has made data critical to organizations looking to improve efficiency, innovate processes and make data-driven decisions. Yet, many industrial firms struggle to extract value from these data due to inconsistent, siloed or poor-quality asset information. Asset master data management (asset MDM) has emerged as a strategic solution, providing a centralized, accurate and governed source of truth for asset data. By integrating OT, IT and engineering systems, asset MDM enhances data quality, supports real-time analytics and enables stronger governance across platforms. With industrial firms facing growing pressure to optimize operations and meet digital transformation goals, this report explores the evolving role of asset MDM in industrial data management, key trends shaping adoption, expected benefits and essential considerations for successful implementation.Efficient data management is essential to maximize asset performance, optimize processes and drive digital innovation
Asset master data management combines data governance and quality to ensure the accurate and reliable management of asset data
Industrial firms leverage asset MDM software to create golden records that drive efficiency and reduce costs
Asset master data management is critical for an effective industrial data management strategy
Figure 1. Industrial asset data lifecycle framework
Figure 2. List of master data management software and service providers
HighByte, Contentserv, eserv, Cognite, MCP
Consulting Group, Chevron, Capgemini, Pimcore, SimpleMDG, Asint, Precisely, Oracle, Viamedici, PiLog, Ataccama, Indorama
Ventures, International
Organization for Standardization (ISO), Apache Corporation, Syniti, Prospecta, Splunk, Syndigo, Reltio, IBM, Sphera, Stibo
Systems, Litmus
Automation, Verdantis, SAP, Deswik, Johnson
& Johnson, Deloitte, Prometheus
Group, Adani
Group, PwC
About the Authors
Kiran Darmasseelane
Principal Analyst
Kiran is a Principal Analyst at Verdantix, delivering data-driven insights on emerging technologies and global market trends for asset-intensive sectors such as energy, manufa…
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Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef…
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