Strategic Focus: Digital Twin Deployments Delivering Value
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Executive Summary
Verdantix has analysed the development of both construction and operational digital twins for buildings for many years, from early building information modelling (BIM)-based models to the knowledge graphs and AI-powered simulations prevalent in the market today. While some organizations have generated significant value from digital twins, others struggle both to estimate the value needed to secure budget deployment and then to quantify returns once a twin is operational. This report examines how stakeholders can estimate, quantify and maintain value in a digital twin deployment. It is aimed at the 69% of organizations surveyed in the Verdantix 2025 global real estate asset managers and project managers survey who plan to invest in digital twins over the next 12 months (see Verdantix Global Real Estate Asset Managers & Capital Project Managers Survey 2025: Business Strategies & Technology Investment Priorities), as well as the 31% who already have – and their supporting service providers, software vendors and equipment manufacturers. The report includes two extended case studies of organizations who have achieved measurable positive outcomes from digital twin deployments.
Figure 1. Digital twin costs for brownfield sites
Figure 2. Digital twin costs for greenfield sites
Figure 2. Advantages of having a digital twin installed from day one of operations
About the Authors
Ryan McGurk
Industry Analyst
Ryan is an Industry Analyst at Verdantix. He has extensive experience in delivering energy services, including both strategic advisory and consulting projects, as well as in t...
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Claire Stephens
Research Director
Claire Stephens is a Research Director at Verdantix, leading research into technologies and services shaping the real estate and the built environment, encompassing ...
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