Market Perception Trends: ESG And Sustainability Software Providers 2024
Luke Gowland
Kim Knickle
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Executive Summary
This report is designed to help strategy executives, chief marketing officers and business development directors at ESG and sustainability software providers understand the relative strength of their brand preference and awareness from the perspective of 400 corporate customers across 39 countries in 29 industries. The brand assessment study was conducted as part of the Verdantix 2024 global corporate survey on ESG and sustainability budgets, priorities and technology preferences. This survey ran from May to July 2024 and took the form of telephone interviews with executives with responsibility for corporate-wide ESG and sustainability management activities.Survey respondents reflect the views of decision-makers at large enterprises
Providers with an EHS heritage lead brand preference
Brand awareness is on an upward trend
ESG and sustainability software vendors must adapt to increased influence from financial buying centres
Figure 2. ESG and sustainability software providers: brand awareness
About the Authors
Luke Gowland
Senior Analyst
Luke is a Senior Analyst at Verdantix, specializing in ESG and sustainability reporting software and financial ESG. He advises both technology buyers and software vendor and s...
Kim Knickle
Research Director
Kim Knickle is a Research Director at Verdantix, bringing more than two decades of analyst experience to the evolving world of sustainability. Her current research spans ESG a...
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