Market Perception Trends: Asset Management Software Providers (2024)
22 Jan, 2025
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset maintenance and performance software suppliers understand their brand awareness and perception among corporate customers across 14 economic regions and 19 industries. Of the 304 managers interviewed by Verdantix – working across operations, process safety, maintenance, engineering, reliability and IT – 77% represented firms with revenues greater than $1 billion. Verdantix found that IBM, Siemens and GE Vernova lead among the 16 asset management software suppliers for brand perception and brand awareness.
Corporate brand perception of asset maintenance and performance software providers in 2024
Global cross-industry survey delivers granular insight
Large-scale industrial technology software vendors lead the asset management software brand perception rankings
Legacy industrial software and equipment providers top brand awareness
Asset management software suppliers can bolster brand recognition through three marketing approaches
Global cross-industry survey delivers granular insight
Large-scale industrial technology software vendors lead the asset management software brand perception rankings
Legacy industrial software and equipment providers top brand awareness
Asset management software suppliers can bolster brand recognition through three marketing approaches
Figure 1. Asset management software providers: brand perception ranking 2024
Figure 2. Asset management software providers: brand awareness ranking 2024
Figure 2. Asset management software providers: brand awareness ranking 2024
Fortive, Eptura, IFS Ultimo, PEMAC, ABB, Yokogawa, Fluke Reliability, Falkonry, Rockwell Automation, Azima DLI, Altair Engineering, Cognite, eMaint, Cenosco, Itus Digital, Hexagon, Fiix, Schneider Electric, Senseye, DevonWay, GE Vernova, Prescinto, SAP, Brightly Software, Prometheus Group, ServiceNow, SymphonyAI, Voyansi, AspenTech, Infor, AVEVA, Ideagen, IBM, C3 AI, Siemens, SEAM Group, Copperleaf Technologies, Emerson, Xwatch, Plex
About the Authors
Kiran Darmasseelane
Senior Analyst
Kiran is a Senior Analyst in the Verdantix Industrial Transformation practice. His current research agenda focuses on emerging solutions and global market trends across the pr…
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Malavika Tohani
Research Director, Industrial Transformation
Malavika leads the Verdantix Industrial Transformation practice. Her current research agenda focuses on digital technologies for Operational Excellence including digital twins…
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