Market Perception Trends: Asset Management Software Providers (2024)

Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset maintenance and performance software suppliers understand their brand awareness and perception among corporate customers across 14 economic regions and 19 industries. Of the 304 managers interviewed by Verdantix – working across operations, process safety, maintenance, engineering, reliability and IT – 77% represented firms with revenues greater than $1 billion. Verdantix found that IBM, Siemens and GE Vernova lead among the 16 asset management software suppliers for brand perception and brand awareness.