Market Perception Trends: Industrial Asset Management Services (2025)

Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at industrial asset management services firms understand their brand strength, in terms of perception and awareness, relative to their principal competitors. We conducted the brand awareness study using the perspective of 125 executives across 14 countries and 11 industries, as part of the 2025 Verdantix global corporate asset management services survey (see Verdantix Global Corporate Survey 2025: Industrial Operations And Maintenance Services Budgets, Priorities And Tech Preferences). Survey respondents were senior decision-makers within their organizations, with all participants in the C-Suite or holding titles of VP, Director, Head or Senior Manager. Their roles focus on operations, production, safety, EHS, engineering, data, digital and IT domain.