Market Insight: Making Sense of the Metaverse For Real Estate Executives
Ben Readman
Access this research
Access all Building Digital Platforms & Operational Tech content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
The metaverse has seen an explosion of interest, backed heavily by some of the world’s largest technology firms. Facebook has rebranded to Meta, and Microsoft has a vision of bringing people, places and things together in a metaverse platform. However, there remains huge uncertainty over what the metaverse is, what its current and future use cases are, and the extent to which it can be considered marketing hype. This report aims to provide real estate executives with clarity around where the metaverse is right now, highlight early use cases and assess the gap between hype and reality.Visions For The Metaverse Propose A New Paradigm
The Metaverse Will Require New Technology And Connectivity Advances
Early Use Cases Are Keyhole Views Into What The Metaverse May Mean For Businesses In The Future
Hybrid Working And Net Zero Plans Fuel The Business Case For The Metaverse In Real Estate
Businesses Should Track Not Just Metaverse Technology And Use Case Development, But Also User Sentiment
Figure 1-2. Early Use Cases Of Metaverse Technologies In Real Estate
About the Authors
Ben Readman
Industry Analyst
Ben is an Industry Analyst covering the real estate sector, with a focus on data centres and hotels. His core research covers more than 100 vendors in the energy efficiency, s...
Rodolphe d’Arjuzon
Chief Product Officer and Co-Founder
Rodolphe co-founded Verdantix in 2008. As Chief Product Officer, he leads the firm’s research strategy and intellectual agenda. With over 20 years of experience in techn...
View ProfileOther related content
Industrial leaders face increasing pressure to allocate limited budgets effectively while delivering tangible results across operations, maintenance, and production. This webinar w...
Upcoming / 09 April, 2026
Every construction project is leaking margin – through poor cost visibility, fragmented data, and late-stage rework. In today’s environment of volatile material prices, labour shor...
Upcoming / 24 March, 2026
A few years ago, a 16kW rack was considered ambitious. Today, 30kW to 60kW is becoming standard, and AI clusters regularly push beyond 100kW per rack. This is far from a marginal i...
17 February, 2026
Enterprise AI adoption is accelerating – yet many organizations remain stuck in pilot mode. Data fragmentation, platform complexity, and adoption challenges often limit real ROI....
25 February, 2026
Today’s facilities managers are no longer just responsible for keeping buildings running - they’re expected to deliver on sustainability goals, ensure energy resilience, and overse...
17 February, 2026
Quick service restaurants, including fast food, fast casual and grab-and-go chains, are all about eliminating friction. Customers expect speed and convenience at every turn: tap, p...
12 November, 2025