Growing Mental Health App Market Presents Opportunities For EHS Software Providers

Executive Summary

The ramifications for firms that fail to adequately manage the mental health of their employees are great. According to the World Health Organization (WHO), the global economy loses about $1 trillion per year in productivity due to depression and anxiety. The COVID-19 crisis has amplified the increasing long-term focus on wellbeing solutions, with remote working necessitating the use of technology-based solutions to manage mental health. This report aims to provide software executives and specifically, strategy and product managers at EHS software firms, with insight into how the nascent mental health and wellness app market landscape is developing. The report discusses practical considerations and strategic recommendations to enable EHS software providers to capture a slice of this growing market.