Global Corporate Survey 2024: Artificial Intelligence Budgets, Priorities And Tech Preferences
Luke Gowland
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Executive Summary
This report helps IT executives benchmark their firms’ budgets, investment priorities and technology preferences relative to their global peer group. The data collected through the Verdantix survey also support strategic decision-making and business planning by executives at AI and enterprise consulting and technology providers. This inaugural issue of the Verdantix AI corporate survey spans 19 countries and 29 industries. Our respondents comprised 252 senior executives within dedicated IT and AI functions. Respondent data reveal intensified AI budget increases in the next 12 months, reflecting the need to bolster resources as organizations seek to navigate the wave of AI innovation.
Survey reveals AI priorities of IT executives
Survey features the perspectives of 252 executives in Europe and North America, across multiple industries
All organizations need an AI strategy in 2025
Firms are planning to increase their spend on AI in 2025
GenAI triggered a wave of C-Level enthusiasm, but concerns persist over its potential
Figure 2. Survey respondent industry breakdown
Figure 3. 2025 AI budgets
Figure 4. Executives involved in AI strategy
Figure 5. Functions in focus for AI projects in 2024
Figure 6. Functions in focus for AI projects in 2025
Figure 7. Organizational factors speeding up AI investment
Figure 8. Organizational factors slowing down AI investment
Figure 9. Organizational dependence on external consultants
Figure 10. Extent to which firms agree with AI statements
Figure 11. Complexity of corporate AI deployments
Figure 12. Expected benefits from AI projects
Figure 13. Corporate adoption of AI technologies
Figure 14. Technology vendor investment areas in 2025
Figure 15. Corporate GenAI strategies
About the Authors
Luke Gowland
Senior Analyst
Luke is a Senior Analyst at Verdantix, specializing in ESG and sustainability reporting software and financial ESG. He advises both technology buyers and software vendor and s...
Kim Knickle
Research Director
Kim Knickle is a Research Director at Verdantix, bringing more than two decades of analyst experience to the evolving world of sustainability. Her current research spans ESG a...
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