Future Of Office Space (North America)
28 Aug, 2024
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Executive Summary
Economic uncertainty, new ways of working, low occupancy rates and tenant expectations have dramatically changed the North American market for office space. The office market is being shaped by corporate demand for high-quality spaces, efforts to improve portfolio resiliency, a focus on sustainability and an emphasis on enhancing the workplace experience. Offices must now incentivize workers to come in, promote sustainability, enhance productivity in hybrid environments and support various types of working. Real estate stakeholders must prioritize the digital and physical transformation of offices to meet employee expectations, financial goals and net zero targets. This report analyses the market, customer and technological trends impacting the four categories of offices in 2024, and proposes what the future of offices in North America will look like across these four categories. Office software and service providers should leverage this report to understand the changing priorities of real estate stakeholders and the technological developments impacting the office market to better prepare for the future.
Summary for decision-makers
Offices 101: Introduction to the asset class and the trends impacting it up to 2024
The four core categories of office space and the varying dynamics within each segment
Offices have gradually evolved in response to new priorities and ways of working
Drivers of change shaping the future of office space
Four megatrends in 2024 shaping the offices of the future
Real estate stakeholders seek to address office space surpluses, fragmented office technology stacks and talent shortages
Workplaces are undergoing massive changes driven by employee expectations and experiences
Innovative technologies on the horizon for offices
Economic contractions and existing building stock constrain the future of offices
The offices of the future across the office space segments
Firms will continue to leverage headquarters to attract best-in-class talent
Flagship headquarters will continue to be smart buildings that adapt based on occupant needs and surrounding environments
Future Class A offices are set to redefine tenant-landlord dynamics with innovative leases and enhanced amenities
Co-working spaces and Class B-C offices face the most uncertainty
Offices 101: Introduction to the asset class and the trends impacting it up to 2024
The four core categories of office space and the varying dynamics within each segment
Offices have gradually evolved in response to new priorities and ways of working
Drivers of change shaping the future of office space
Four megatrends in 2024 shaping the offices of the future
Real estate stakeholders seek to address office space surpluses, fragmented office technology stacks and talent shortages
Workplaces are undergoing massive changes driven by employee expectations and experiences
Innovative technologies on the horizon for offices
Economic contractions and existing building stock constrain the future of offices
The offices of the future across the office space segments
Firms will continue to leverage headquarters to attract best-in-class talent
Flagship headquarters will continue to be smart buildings that adapt based on occupant needs and surrounding environments
Future Class A offices are set to redefine tenant-landlord dynamics with innovative leases and enhanced amenities
Co-working spaces and Class B-C offices face the most uncertainty
Figure 1. Segmentation of office spaces into four categories
Figure 2. The evolution of how and where people work
Figure 3. Megatrends driving the future of offices
Figure 4. Implementation of energy and decarbonization projects in North America
Figure 5. List of technology solutions and systems found in buildings
Figure 6. Expected use of service providers over the next three years
Figure 7. Future of offices hypotheses
Figure 2. The evolution of how and where people work
Figure 3. Megatrends driving the future of offices
Figure 4. Implementation of energy and decarbonization projects in North America
Figure 5. List of technology solutions and systems found in buildings
Figure 6. Expected use of service providers over the next three years
Figure 7. Future of offices hypotheses
HP, BUENO, Eptura, Freespace, Robert Walters, Matrix Booking, EY, Podium, Microsoft, WeWork, Cisco Systems, Coretrust Capital Partners, Building Owners and Managers Association (BOMA) International, Estée Lauder Companies, Cimetrics, Osol, Moody's Analytics, RESET, HSBC Bank, qbiq.ai, Clockworks Analytics, Planon, CBRE, Zoom Video Communications, Google, Schneider Electric, Iconics, Thing Technologies, Relogix, Modo Labs, US Department of Energy (DOE), US Green Building Council, Entretelas BRINCO, HubStar, International WELL Building Institute (IWBI), Byrne, Mapiq, ServiceNow, Matterport, The LEGO Group, Appspace, Priva, Haworth, Massachusetts Bay Transportation Authority (MBTA), JPMorgan Chase & Co., JLL, National Centre for Writing, Fireflies.ai Corp, Puma, Financial Industry Regulatory Authority (FINRA), Herman Miller, Preylock, Enlighted, Peoplefirst, SkyFoundry, Lumen Energy, Amazon, Nuvolo, Spacewell, Sodexo, Gensler, MRI Software, Johnson Controls, The White House, Siemens, Fitwel, Lambent Spaces (formerly Armored Things), August Berres, TestFit, Dairy Farmers of America, US Federal Reserve System, RentCafe, Harry's, NVIDIA, NeuroVentures, eCIFM Solutions, Hines, Otter.ai, US Chamber of Commerce, Future Foundation, Empire State Building, Vibe, La Mer Technology, Tango, HOK, Robin Powered, Archetonic, Smarten Spaces, Saltmine
About the Authors
Joy Trinquet
Senior Analyst
Joy is a Senior Analyst at Verdantix, specializing in real estate, facilities and workplace technology, with a particular focus on integrated workplace management systems/conn…
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Claire Stephens
Research Director
Claire Stephens is a Research Director at Verdantix, leading research into technologies and services shaping the real estate and the built environment, encompassing …
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