Climate Change & Sustainability Spending: How To Size And Forecast The Market
Published: 28 January 2010
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Executive Summary
Quantifying climate change and sustainability spending is a challenge. Involvement of many functions, dispersed responsibility, spending embedded in business as usual activities and corporate marketing obscure the true nature of spending patterns. The proprietary Verdantix Critical Moments model provides sustainability leaders with a framework to benchmark their spending and a detailed market sizing and forecasting model to understand the size, shape and future direction of spending on sustainability initiatives. The analysis is based on company financial data, sustainability maturity assessments, a comprehensive initiatives map and change drivers such as oil prices, carbon prices, innovation and risk factors. Critical Moments reports help corporate leaders to benchmark their budgets, raise additional funds, improve sales and marketing strategy and validate business plans. This report explains the Critical Moments methodology and should be read in conjunction with Critical Moments data reports.
TABLE OF CONTENTS
CRITICAL MOMENTS QUANTIFIES SUSTAINABILITY BUDGETS
Quantifying Climate Change & Sustainability Is A Challenge
Explicit Rules Define Climate Change & Sustainability Budget Scope
Detailed Sustainable Business Budget Analysis Defines Market Size
CRITICAL MOMENTS FORECASTS SUSTAINABILITY SPENDING
Economic Drivers Model The Impact Of The Business Cycle
Energy And Carbon Market Price Signals Flow Into CC&S Decisions
Regulations Trigger Fluctuations In Spending On CC&S Initiatives
Competitive Dynamics Impact CC&S Spending In Each Industry
HOW TO BENEFIT FROM CRITICAL MOMENTS INSIGHTS
Benchmark Your Climate Change Budget To Justify Additional Funds
Turbocharge Sales And Marketing Plans With Quantitative Market Data
Create Scenarios For Strategy Development And Business Planning
TABLE OF FIGURES
Figure 1. Critical Moments Scope: Climate Change & Sustainability Spending
Figure 2. Six Factors Grade Each Firm’s Level Of Sustainable Business Maturity
Figure 3. Climate Change & Sustainability Initiatives Map Describes Spending Patterns
Figure 4. Climate Change & Sustainability Spend As A Percentage Of Revenues
Figure 5. Industry Definitions At The FTSE/Dow Jones Super-Sector Level
Figure 6. Critical Moments Analyses Each Initiative On Five Categories Of Spend
Figure 7. A Variety Of Forecast Drivers Impact Climate Change & Sustainability Spend
Figure 8. Critical Moments Supports Budgeting, Marketing Plans & Business Strategy
Figure 9. Benchmark Your Climate Change & Sustainability Budget
Figure 10. Enhance Sales Productivity By Targeting Large, Profitable Segments
Figure 11. Size And Select The Most Promising Addressable Markets
Figure 12. Validate Business Plans With Custom-Built Sustainability Scenarios