BA Operates Defensive Climate Change Plan
Published: 01 December 2009
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6 pages, 4 figures
EXECUTIVE SUMMARY
This case study is one in a series of Verdantix reports that analyzes the defensive climate change strategies implemented by companies in energy intensive sectors. The aviation industry is currently responsible for 2% of global carbon dioxide emissions, a figure which is expected to rise to 5-6% by 2050 through passenger growth. In 2008 the CEO of British Airways, one of the world’s largest airlines, announced aggressive carbon reduction targets which were to be met through their ’One Destination’ corporate responsibility plan. The programme includes upgrades to the fleet, fuel efficiency measures, emissions trading policy engagement and research into the development of alternative fuels. There is limited scope for ‘One Destination’ to make a significant impact on British Airways carbon emissions without the intervention of technology providers and alternative jet fuels. The plan does not create revenue generating initiatives for British Airways.
TABLE OF CONTENTS
BRITISH AIRWAYS OPERATES DEFENSIVE CLIMATE CHANGE PLAN
British Airways Climate Change Plan Focuses On Industry Leadership
Wide Ranging Initiatives Focus On Cost Reduction And Risk Management
British Airways Has Implemented A Defensive Climate Change Plan
British Airways And The Aviation Industry Face Major Challenges
British Airways Merger With Iberia Presents Opportunities And Risks
TABLE OF FIGURES
Figure 1. British Airways Emissions Growth Has Stabilised
Figure 2. British Airways Has Set Ambitious Emission Reduction Targets For 2025
Figure 3. Climate Change Plan Focuses On Risk Management And Cost Reduction
Figure 4. Iberia Has Improved Carbon Efficiency At A Faster Rate Than British Airways
COMPANIES MENTIONED
Advisory Council for Aerospace Research in Europe (ACARE), Airbus, Air France, Boeing, BP, Department of Energy and Climate Change (DECC), Enablon, Exxon Mobil, Finn Air, Iberia, IHS, International Air Transport Association (IATA), Japan Airlines, LAN, Logica, Morgan Stanley, PowerPerfector, Qatar Airways, Rolls Royce, SAS, United Airlines and Virgin Atlantic