Cisco Seeks Green Shoots In Sustainability
Published: 11 September 2009
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7 pages, 3 figures
Executive Summary
Cisco is well-positioned to benefit from climate change and sustainability trends that will influence firms to switch from flights to telepresence and to seek networked software solutions to manage energy demand. To hear more about the plans Verdantix spoke with members of the Cisco EcoBoard. The firm already has a substantial climate change programme underway with strong leadership involvement and clear strategic positioning. Solutions aimed at helping customers tackle energy efficiency, energy data management and lower emissions from travel are in line with market demand. In contrast to other firms, Cisco has explicitly structured its climate change strategy around revenue generation but also includes brand enhancement and internal cost reductions. The current portfolio of initiatives will be significantly enhanced when genuine sustainability innovations are brought to market from 2010 onwards.
TABLE OF CONTENTS
CISCO CLIMATE CHANGE PLAN TARGETS TANGIBLE BENEFITS
Cisco Already Has A Substantial Climate Change Programme
Cisco’s Climate Change Offerings Target Sustainability Spending Plans
The Portfolio Of Initiatives Is Structured To Deliver Tangible Benefits
Positive First Steps Need To Be Validated Through Delivery
TABLE OF FIGURES
Figure 1. Cisco Bought Renewable Energy To Reduce CO2 Between 2006 And 2008
Figure 2. Between 2006 And 2008 Emissions Fell By 21% Per Unit Of Revenue
Figure 3. Cisco’s Sustainability Initiatives Focus On Revenue GenerationCompanies Mentioned
Companies Mentioned
BAE Systems, Ecointesys, GE, Gruppo RETTI, HP, IBM, Marks & Spencer, Masdar, Orange, Polycom, Rockwell Automation, Siemens, Silver Spring, Tandberg, Tesco.