Riversimple Drives For Cost-Effective Hydrogen Car
Published: 11 July 2009
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6 pages, 3 figures
Executive Summary
Oil prices, taxes, pollution controls and climate change legislation will result in a long-term shift from petroleum fueled vehicles to cleantech alternatives powered by electricity, hydrogen and biofuels. To hear more about this emerging sector Verdantix attended the July 2009 launch of the hydrogen fueled car from start-up Riversimple. By integrating multiple proven cleantech vehicle innovations into the car’s design Riversimple intend to commercialise the car at a low price point. The firm plans to overcome challenges like a lack of refuelling infrastructure and insufficient green hydrogen supplies with an open source design, community-based roll-out and a vehicle lease scheme. A successful launch of a pilot-scale Riversimple cleantech vehicle business system in 2011 faces many more challenges given the unproven nature of the business model economics and the nascent state of the industry value chain.
TABLE OF CONTENTS
RIVERSIMPLE LAUNCHES HYDROGEN-FUELED CLEANTECH CAR
Riversimple Aims To Launch A Cost-Effective Hydrogen-Powered Car
Hydrogen-Fueled Vehicles Face Commercialisation Challenges
Riversimple Business Model Innovation Aims To Overcome Barriers
Many Elements Of The Riversimple Business Model Remain Unproven
TABLE OF FIGURES
Figure 1. Innovative Features Of The Riversimple Urban Car
Figure 2. Hydrogen Fuel Cells Factbox
Figure 3. How The Open Source Strategy Speeds Up Commercialisation
Companies Mentioned
40 Fires Foundation, Better Place, BMW, BOC, Ford, General Motors, Horizon Fuel Cell Technologies, Honda, Linde Group, Mazda, Nationwide Vehicle Contracts, Porsche, Renault-Nissan, REVA, Riversimple, Rocky Mountain Institute, Toyota, Volvo.