Carbon Management Software Market Explodes
Published: 05 June 2009
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5 pages
Executive Summary
Software applications to help organizations better measure, analyse and manage their greenhouse gas emissions have been available for over 5 years but recently exploded into life as blue-chip investors and billionaire entrepreneurs entered the market. Five unstoppable mega-trends will turn this fledgling market into a multi-billion dollar eco-system by 2020. The ineluctable increase in atmospheric GHG emissions means market growth is backed by the laws of physics — a compelling idea for investors. Despite the positive market drivers, vendors will need to cross the chasm during 2009 and 2010, to get from visionary buyers like Coca-Cola to the more conservative early majority. Tight cash management and a sales plan based on the realistic impact of regulatory drivers are key. Potential customers need to anticipate the problems that using custom database and Excel will create for robust carbon management.
TABLE OF CONTENTS
INVESTORS COMMIT TO THE CARBON SOFTWARE OPPORTUNITY
VC And Corporate Investors Pile Into Carbon Software
Five Unstoppable Mega-Trends Drive Demand
Vendors Will Need To Cross The Chasm In 2010
Customers Will Discover That Access And Excel Are Not Fit For Purpose
Companies Mentioned
Accenture, AEA, AT&T, AXA, BT, C3 Carbon, Camco, Capgemini, Carbon Hub, Carillion, Cintellate, CH2M HILL, Cisco, Clear Standards, Coca-Cola, Deloitte, Detusche Telekom, Drax Group, Enablon, Enviance, ERM, ESS, ExxonMobil, Foresite Systems, GM Opel, Goldman Sachs, Green Oak Solutions, Hara Software, IHS, Intelex Technologies, Kinetic Ventures, Kleiner Perkins Caufield Byers, KPMG, Magna, Microsoft, Novak Biddle Venture Partners, PE International, ProcessMAP, SAP, SAS Institute, Shell, Siebel Systems, Verizon, Viewlocity, Vodafone.