M&S Brand Benefits From Its Climate Plan
Published: 15 March 2009
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7 pages, 2 figures
Exeuctive Summary
This case study is one in a series of Verdantix reports that analyze the business benefits of corporate climate change plans. Marks & Spencer is one of the UK’s largest retailers with sales in the 2007/08 financial year of £9,022 million. In January 2007 the CEO announced a 100 point eco-plan dubbed “Plan A”. Brand benefits are the most readily identifiable achievements from the plan for Marks & Spencer. But in the midst of a recession and new regulations “Plan A” needs a refresh.
TABLE OF CONTENTS
CLIMATE CHANGE PLAN DELIVERS BRAND BENEFITS
Marks & Spencer Launched "Plan A" In January 2007
Brand Benefits Dominate The Tangible Results From "Plan A"
Broad Voluntary Action Positions M&S To Shape The Debate
The Recession Will Have A Mixed Impacts On "Plan A" Performance
Conclusion: M&S Needs To Refresh Its Climate Change Plans
TABLE OF FIGURES
Figure 1. The M&S Climate Change Plan Focuses On Brand Benefits
Figure 2. M&S Business Travel Emissions Increased 7 Per Cent In 2007/08
Companies Mentioned
Marks & Spencer
npower
Oxfam
Tesco
The Carbon Trust
Vodafone