Focus: IBM Repositions Big Green
Published: 15 April 2008
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50 interviews, 3 figures, 6 pages
Introduction
In May 2007 IBM announced that it would “redirect” $1 billion per year to dramatically increase the energy efficiency of data centres. The success, or lack of success, of IBM’s Big Green strategy is important for the market because it sets the tempo for the rollout of similar strategies from other IT services firms. What has IBM learnt after investing its first $1 billion? The vision for Big Green has expanded dramatically from a focus on 1% of emissions generated by data centres to the 2% generated by IT and also the 98% from other business operations.
How You Benefit
This report will help you understand the reality of market demand for climate change technology services and business consulting. It provides insights, based on in-depth discussions with IBM executives, into the future evolution of this market enabling you to make smarter decisions. The report also contains survey data from 50 UK climate change leaders where they rank the IT department and IT suppliers relative to other functions.
TABLE OF CONTENTS
INTRODUCTION
Transform IT Infrastructure Into "Green" Data Centres
Double IBM’s Compute Power By 2010 And Minimize Energy Consumption
Help Firms Identify Energy Efficiency Options
BIG GREEN VISION EXPANDS FROM 1% OF ENERGY USE TO 2% + 98% OF EMISSIONS
Focus On 98% Of Emissions Not Created By IT
Piggbyback Green IT On Data Centre Refurbishment Projects
Tackle Corporate Energy Efficiency And Emissions - Not Just IT
Differentiate Offerings By Industry And Country
Plan For Slow Adoption Of Climate Change Programmes
Prepare For Barriers To Energy Efficiency Investment
Drive IBM’s Success With Cross-Division Collaboration
BIG GREEN REPOSITIONING REFLECTS CORPORATE PRIORITIES
Bigger Green Reflects Corporate Climate Change Priorities
IBM’s Customer Adoption Forecasts Are Brutally Honest
Information Management Should Be The Commercial Focus
TABLE OF FIGURES
Figure 1. IBM’s Carbon Management Strategy
Figure 2. Survey: How Important Will Each Business Function Be For Your Climate Change Initiatives In 2008?
Figure 3. Survey: How Important Are These Factors As Drivers Of Your Firm’s Climate Change Initiatives?