Hara Aligns With Strategic Energy Management Ecosystem

Published: 30 June 2011

4 pages

EXECUTIVE SUMMARY

This report analyzes the strategy of energy and environment software supplier Hara following the firm’s recent Series C funding and its recruitment of Ray Lane to the Board. The $25 million in funding together with strategic investors from the energy value chain will help align the Hara business with the emerging opportunity to provide strategic energy management. Verdantix believes the firm will expand its services partnerships from the likes of ICF International and T-Systems to include equipment suppliers like Eaton and Honeywell. Hara will invest its fresh capital in an innovation roadmap focused on energy optimization functionality which also aims to drive revenue growth for partners seeking to speed up asset replacement. Despite the strong cash position and Board-level access Hara will still face a competitive environment composed of other well-funded start-ups like C3 and JouleX, firms with an established track record in near real-time energy management and controls such as EnerNOC as well as technology giants IBM, Oracle and SAP who are on the acquisition trail.

TABLE OF CONTENTS

HARA TARGETS ENTERPRISE ENERGY INFORMATION MANAGEMENT
Hara’s Post-Funding Strategy Focuses On Strategic Energy Management
Multiple Software Firms Will Duke It Out In The Energy Management Software Market

ORGANIZATIONS MENTIONED

Avaya, C3, CarbonNetworks, ConocoPhillips, Constellation Energy, Credit360, Dow Chemicals, EcoMetrica, EnerNOC, ENXSuite, Flybridge Capital Partners, Focus Ventures, GE, Greenstone Carbon Management, Hara, HP, Hubsphere, IBM, ICF International, Intel Capital, ITOCHU, JAFCO, JouleX, Kleiner Perkins Caufield & Byers, Molex, Morgan Stanley, Navitas Capital, NRG Energy, Nth Power, Oracle, PG&E, Sainsbury’s, SAP, Schneider Electric, Serious Energy, Serious Materials, Siebel, Sigma Partners, Summit Energy, SunGard, Target Partners, TechOperators, TRIRIGA, T-Systems, URS, Valero, Verisae.