Green Quadrant Sustainable Telecoms 2011 (Europe)

Published: 13 June 2011

28 pages, 11 figures

Executive Summary

This Green Quadrant report provides a detailed, fact-based comparison of ten sustainable telecoms solutions provided by 18 of the largest telecoms operators in the European market. Verdantix selected this subject for a detailed study because telecoms services, such as video conferencing, online collaboration, and cloud computing play an important role in delivering sustainability programme targets such as energy cost reduction, travel substitution and fuel efficiency. To better understand this topic we interviewed 15 decision-makers in pan-European firms. The analysis finds that five telcos —AT&T, BT, Orange (France Télécom), Swisscom and Telefónica – lead the European market for sustainable telecoms because of their integrated commercial strategies to apply sustainability right across their products and services, coupled with in-depth organizational commitment to sustainability resulting in class-leading corporate sustainability performance. The report explains which questions buyers need to include to shortlist telco partners to support their sustainability strategies.

TABLE OF CONTENTS

STATE OF THE MARKET FOR SUSTAINABLE TELECOMS
Europe’s Telecoms Operators Adopt Sustainability As A Commercial Strategy

BUYERS LACK AWARENESS OF TELCO SUSTAINABILITY SOLUTIONS
IT And Telecoms Solutions Play A Major Role In Solving Sustainability Challenges
Customer Interest In Sustainable Telecoms Is Limited To Cost Reduction
Telco Customers Demand Certified Sustainability Credentials

GREEN QUADRANT® FOR SUSTAINABLE TELECOMS EUROPE 2011
Green Quadrant® Methodology
Evaluated Firms: Selection Criteria
Evaluation Criteria For Sustainable Telecoms
Five Suppliers Lead Europe’s Sustainable Telecoms Market In 2011
Five Operators Have Strong But Incomplete Sustainable Telecoms Services
Four Operators Achieve Success Through Specialization
Four Telecoms Operators Need To Boost Their Sustainability Investments

BUYERS MUST PROBE FOR DEEP COMMITMENT TO SUSTAINABILITY
Intelligent Questions To Enhance Sustainable Telecoms RFPs
Three Questions To Test Organizational Commitment To Sustainability
How To Assess The Quality Of Telco Corporate Sustainability Performance

TABLE OF FIGURES

Figure 1. Telecoms Operators Respond To Business Demands On Sustainability
Figure 2. IT/Telecoms Function Plays a Supporting Role In Sustainability
Figure 3. Telecoms Hardware Suppliers Top Importance List For Sustainability
Figure 4. Telecoms Solutions Ranked By The Importance Of Sustainability Benefits
Figure 5. Firms Plan Investments In Cloud Computing And Collaboration Services
Figure 6. Telecoms Operators Ranked By Intention To Purchase Sustainability Solutions
Figure 7. Capabilities Criteria For Sustainable Telecoms Firms
Figure 8. Momentum Criteria For Sustainable Telecoms Firms
Figure 9. Green Quadrant® Sustainable Telecoms Europe 2011
Figure 10. Capability Scores For 18 European Telecoms Operators
Figure 11. Momentum Scores For 18 European Telecoms Operators

ORGANIZATIONS MENTIONED

Alcatel-Lucent, AT&T, Belgacom, BT, Cable&Wireless, Cisco Systems, Colt, Dell, Deloitte, Deutsche Telekom, DNV, Dow Jones, Forum for the Future, France Télécom, GEFCO, HP, IBM, KPN, Northumbrian Water, Orange, Rio Tinto Group, SFR, Swisscom, Telecom Italia, Telecom Portugal, Telefónica, Telekom Austria, Telenor, TeliaSonera, T-Systems, Verizon, Vodafone, WWF