What Sustainable Business Means For AR Managers (Webinar)

Published: 11 November 2010

Executive Summary

Every business decision has a sustainability consequence -buying a diesel truck, relocating to a new corporate HQ, developing functionality for a new software application, purchasing a telepresence suite, flying to a client meeting. But what does sustainability mean for analyst relations managers? In this webinar we will provide examples of how telecoms providers, systems integrators, outsourcers and software firms integrate corporate sustainability marketing, sustainable product innovation and green IT messages into their engagements with market influencers.

Table Of Contents

WHAT BUSINESS PERSPECTIVE CAN I APPLY TO UNDERSTAND SUSTAINABLE BUSINESS TRENDS?
Our global primary research of corporate sustainability programmes identified 29 sustainable business initiatives across all industries
Multiple market drivers lie behind the growing strategic emphasis on sustainability
Sustainability spending assumptions need to be discounted due to the wide variance between spending by leaders, opportunists and laggards
Sustainable business spending as a % of revenues varies significantly between leaders, opportunists and laggards
US sustainable business spending will grow from $25bn in 2009 to $60bn in 2014 representing a CAGR of 19%

HOW DOES SUSTAINABILITY IMPACT THE TECHNOLOGY AND TELECOMS SECTORS?
Innovation diffusion increases sustainable business spending if the innovations deliver tangible business benefits
Competitive dynamics trigger increased spending on market-facing sustainability initiatives with some impact on internal programmes
HP is one of few firms globally that has achieved absolute reductions in its CO2 emissions and has a broad sustainability programme
Broadly defined, increases in sustainability risks drives increased spending to identify, mitigate and manage risks
Green Quadrant® analysis of Sustainable Telecoms clarifies the divergence in sustainable business programmes and spending
Green Quadrant® Sustainable Engineering Firms (US) finds that even in this core industry many firms haven’t woken up to the opportunities
A new category of “sustainable business software” has stormed the market in the last 4 years
Sustainability is creating a new technology buying community according to 44 sustainable business software suppliers
Major tech and telecoms research in the next 12 months

WHAT DOES MY FIRM’S SUSTAINABLE BUSINESS STRATEGY MEAN FOR ANALYST RELATIONS?
Analyst Relations programmes need to be involved in sustainability communications to core business audiences
Analyst Relations managers have many of the skills required to support newly-beefed up sustainability communications strategies
Recommendations for AR involvement in sustainability programmes
Key research themes for 2011

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