Johnson Controls Turns Sustainability Into Growth

Published: 12 October 2010

9 pages, 3 figures

Executive Summary

This case study is one in a series of Verdantix reports that analyses corporate sustainability strategies. In 2007, Johnson Controls incorporated sustainability into the firm’s Visions and Values, which highlights sustainability as a core value for the firm. Sustainability is integrated into the firm’s three global business units by developing sustainable products and services, distributing accountability for sustainability in each business unit, and committing to 2018 reduction targets for energy, carbon, water and waste. Johnson Controls has a portfolio of initiatives that balance internal sustainability and revenue generation opportunities, such as building control technologies and lithium ion batteries for hybrid electric vehicles. Johnson Controls provides a good example to peers on combining existing capabilities and a wide ranging sustainability strategy to drive business growth. In practice this is achieved by tackling internal sustainability issues, aligning service and product offerings for sustainability opportunities and partnering to accelerate the development of energy efficient products.

TABLE OF CONTENTS

JOHNSON CONTROLS TURNS SUSTAINABILITY INTO GROWTH
Johnson Controls Integrates Sustainability Into Firm’s Core Values
Initiatives Balance Internal Performance With Revenue Generation
Lessons On Leveraging Sustainability Strategy To Drive Business Growth

TABLE OF FIGURES

Figure 1. Johnson Controls Sets 10 Year Targets For 2008-2018
Figure 2. Johnson Controls’s Sustainability Initiatives Target Revenue Opportunities
Figure 3. Absolute Emissions Decreased By 6.6% CAGR Between 2006 And 2009

ORGANIZATIONS MENTIONED

Azure Dynamics, BMW, Ford, Google, Hewlett-Packard, Honeywell, Kmart, Renault, Saft, Sears, Wal-Mart