Hilton Worldwide Begins To Tackle Strategic Risks
Published: 26 July 2010
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6 pages, 1 figure
Executive Summary
This case study is one in a series of Verdantix reports that analyses corporate climate change and sustainability strategies. Hilton Worldwide is a privately owned global hotel franchise with revenues of $7.7 billion, 130,000 employees and 3,600 hotels in 81 countries. In 2008, Hilton Worldwide announced targets of a 20% reduction in CO2 emissions, waste production and energy use, and a 10% reduction in water consumption by 2014 compared to 2008 levels. Since then the firm has focused on the implementation of the LightStay environmental management system across all its properties. LightStay provides sustainability performance measurement and scoring for franchise owners across 200 operational practices. Hilton Worldwide communicates the information gathered to employees and to customers, but falls short on public disclosure of data. Verdantix analysis finds that the firm has begun to tackle risks from sustainability issues posed by business travel substitution, increasing stakeholder expectations for reporting and an ageing building portfolio, but further progress will be required.
TABLE OF CONTENTS
HILTON MAKES SUSTAINABILITY MEASUREMENT A BRAND STANDARD
Strategy Seeks Global Uptake Of Environmental Best Practices
Sustainability Initiatives Target Brand Enhancement And Cost Reductions
Hilton Worldwide Remains Exposed to Sustainability Risks
TABLE OF FIGURES
Figure 1. Hilton’s Sustainability Initiatives Target Brand Enhancement And Risk Management
COMPANIES MENTIONED
Blu Skye, Carbon Disclosure Project, CarbonSystems, Carbon Trust, Hara, Hilton Worldwide, Hewlett-Packard (HP), InterContinental Hotels Group, Jones Lang LaSalle, KEMA Quality, Marriott International, Native Energy, TRIRIGA, UTC Power